Data Quality Report Helps When Data Potential Gets Lost in Translation

Nine in ten marketers say data is their most underutilized asset.[1] Why aren’t they deriving more value from the terabytes of information they collect? Well, mainly because that data isn’t immediately usable. Information compiled from varied sources — like websites, emails, sales, third-party vendors,  and even offline channels — tends to be siloed and structured in different formats.[2] Even when one department within a firm gets relevant data into a format it can understand, the resulting intel is still largely unintelligible to other teams and departments. If all that data were translated into a single language — one that is equally useful and informative to sales representatives, IT departments, social-media marketers, and customer service reps — companies could offer customers more compelling, personalized experiences in real-time.

For this reason, we develop a Data Quality Report to gauge the health, depth and breadth of our client’s data after we have clarified their business objectives.

Source: Adobe PartnershipVoice: When Big Data’s Marketing Potential Gets Lost in Translation

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out /  Change )

Google+ photo

You are commenting using your Google+ account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )

Connecting to %s